The Complete Architecture Commission
Where clarity, strategy, and identity converge.
The Complete Architecture is the full Maison Pence experience — a comprehensive engagement that builds your brand like architecture: from foundation to façade.
This three-phase experience unites The Appraisal, The Blueprint, and The Legacy House into one cohesive process that transforms insight into strategy, and strategy into a living, visual brand system built to endure.
WHO THIS IS FOR?
The Complete Architecture is designed for visionary founders and established businesses ready for total brand transformation—from diagnostic insight through strategic foundation to complete visual expression and launch. Perfect for:
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Companies preparing for significant growth, funding, or market expansion
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Established brands that have outgrown their current identity entirely
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Businesses launching with the intention to lead their category from day one
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Organizations ready to invest in comprehensive, enduring brand architecture
If you're committed to building a brand that doesn't just look exceptional but functions as a complete strategic system, The Complete Architecture is your foundation.
The Architecture of Transformation
The Complete Architecture unfolds across three sequential phases—each one building on the last with structural precision, momentum, and continuous alignment.
Phase One: The Appraisal — where we reveal the invisible forces shaping perception. A 30–35-page diagnostic assessment that examines market landscape, audience psychology, competitive positioning, and brand structure. You'll see exactly where your foundation is strong and where clarity is quietly compromised.
Phase Two: The Blueprint — where insight becomes architecture. A 90-page brand foundation book that defines purpose, positioning, voice, and personality with precision. Complete with audience personas, profit clarity mapping, and comprehensive implementation playbooks that ensure your strategy is actually usable—not theoretical.
Phase Three: The Legacy House — where architecture becomes visible. A 60–80-page visual identity book that translates your brand architecture into logo systems, color and typography, photography direction, brand guidelines, and launch-ready collateral. Plus marketing architecture, customer journey mapping, and a 90-day roadmap from clarity to conversion—all built as enduring infrastructure, not trendy design.
What arrives at your door isn't three separate projects—it's one unified brand architecture delivered as three beautifully bound books, a complete visual identity system, launch collateral suite, strategic implementation frameworks, and white-glove project management throughout the entire 5–6 month engagement.
You'll receive private presentation sessions for each phase, milestone reviews at critical junctures, priority calendar access, and dedicated communication—ensuring every decision flows architecturally from the one before it.
Complete deliverables include: Three printed brand books (Appraisal 30-35 pages, Blueprint 90 pages, Legacy House 60-80 pages) + digital editions • Complete logo suite with strategic rationale • Brand color system with full specifications • Typography hierarchy • Photography and imagery direction • Supporting visual elements • Comprehensive brand guidelines document • Business cards with print specs • Letterhead templates • Email signature design • 5 custom social media templates • Complete digital asset library • 90-day launch roadmap • Customer journey mapping • Marketing funnel architecture • Team training guides • Decision-making frameworks • Vendor briefing templates • Asset management protocols • Private presentations for each phase • Milestone reviews • Priority calendar access • Dedicated project management
Investment: $40,000-45,000
Timeline: 12-20 weeks for complete transformation
This comprehensive engagement unfolds sequentially:
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Months 1-2: The Appraisal (diagnostic clarity)
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Months 2-4: The Blueprint (strategic foundation)
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Months 4-6: The Legacy House (visual expression and launch)
Each phase informs the next, with strategic overlap ensuring momentum
while maintaining architectural precision.
THE COMPLETE ARCHITECTURE ADVANTAGE
Engaging all three Commissions as one comprehensive experience provides:
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Sequential momentum—each phase builds architecturally on the last without delays between engagements
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Pricing efficiency—5-6 months of comprehensive work at a cohesive investment
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Unified vision—one continuous relationship ensuring perfect alignment from insight through execution
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Priority access—dedicated calendar position throughout the full engagement
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Seamless transitions—no starting and stopping; your brand builds continuously
Individual Commissions can be engaged separately, but The Complete Architecture ensures your brand is built as one unified structure from foundation through final form.
Why You’ll Want It
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You'll gain a complete architectural framework—not a rebrand, but a rebuilt foundation for your entire brand identity and market position
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You'll move through a structured, sequential process that ensures every detail—from purpose to palette—aligns seamlessly with strategic intent
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You'll leave with three beautifully bound strategy books that serve as your brand's permanent operating system and reference guide
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You'll have clarity, language, and direction for every decision moving forward—and a framework that scales as you grow
At Maison Pence, we don’t design for the moment —we build systems designed to last.
AFTER THE COMPLETE ARCHITECTURE
Once your brand architecture is complete, you may choose to extend into Additional Applications—specialized collateral such as media kits, pitch decks, lookbooks, and presentation templates that maintain your architectural integrity across every touchpoint.
Most Complete Architecture clients also benefit from periodic brand reviews (quarterly or annually) to ensure continued alignment as your business evolves and scales.
Explore Additional Applications