The Blueprint Commission
Where meaning takes form.
Once the foundations are revealed (through The Appraisal or your own assessment), the next step is construction — deliberate, strategic, and artfully aligned.
The Blueprint is Maison Pence’s signature brand architecture document — a 90-page printed and digital foundation book that translates insight into identity. It defines who you are, what you stand for, and how your audience will feel when they encounter your brand.
Every detail, from your value proposition to your voice, is designed with architectural precision — building the framework that allows design, storytelling, and business growth to rise in unison.
This isn’t theory. It’s a working system — your internal reference for every creative, strategic, and marketing decision to come.
WHO THIS IS FOR?
The Blueprint is designed for established businesses ready to move from intuition to intention—brands that understand the power of strategic foundation and want comprehensive architecture before visual expression.
Perfect for:
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Businesses scaling beyond founder-led growth who need organizational clarity
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Brands preparing for significant investment, launch, or market repositioning
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Companies with solid offerings but inconsistent or unclear brand messaging
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Founders who've outgrown their current brand and need strategic realignment
If you're ready to build a brand foundation that endures, The Blueprint is where structure begins.
The Architecture of Identity
The Blueprint is built across five strategic foundations—each one a load-bearing pillar that transforms vague aspiration into structural clarity.
We begin with your brand foundation: the philosophy that drives everything, the goals that shape your trajectory, and the educational framework that ensures you understand not just what you're building, but why it matters.
Then we construct your brand core: the deep work of defining audience, value, purpose, mission, vision, and values—followed by the precise articulation of positioning, story, voice, and tone. This is where you move from "we help people" to language so sharp and ownable it could only belong to you.
Next comes your brand personality: the psychological architecture that makes your brand feel human—expressed through archetypes, traits, and tonal signatures that guide every interaction with unmistakable authenticity.
From there, we address profit clarity: because a beautiful brand that doesn't sustain itself isn't architecture—it's decoration. We map your offer mix, pricing strategy, and brand opportunity matrix to ensure resonance translates to revenue.
The final foundation is your implementation playbook: the most critical piece. Comprehensive guidance on how to actually use your strategy—from persona applications to voice templates, positioning frameworks to decision-making tools. Includes a 90-day roadmap with quick wins identified and a team training guide for organizational alignment.
What arrives at your door isn't a static document. It's a 90-page brand foundation book—printed on premium stock, perfect-bound as a keepsake edition and permanent reference, designed in the visual language of Maison Pence. The kind of artifact that sits on your desk, not your shelf, because you reference it weekly.
Includes: Strategic goal mapping • Audience personas with psychographic depth • Value proposition framework • Purpose, mission, vision, values architecture • Brand pillars, attributes & differentiators • Positioning statement, brand story & tagline • Complete voice & tone system • Archetype selection & personality development • Profit alignment matrix • Persona application guide • Voice writing templates with examples • Positioning application frameworks • Decision-making tools & criteria • 90-day implementation roadmap • Team training guide • Digital PDF + luxury printed edition
Investment: $12,000-15,000
Timeline: 8-10 weeks from kickoff to delivery
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Weeks 1-3: Discovery and foundation work
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Week 3-4: Milestone review (Brand Core Compass)
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Weeks 4-7: Identity, positioning, and messaging development
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Week 7: Milestone review (Voice, personality, strategy)
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Weeks 7-9: Implementation playbooks and document design
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Week 9-10: Presentation of findings (digital PDF provided)
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Week 10-12: Printed book delivered to your door
Deliverable: 90-page brand foundation book — digital PDF delivered at presentation, printed keepsake arrives within 2 weeks
Why You’ll Want It
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You’ll gain language and clarity that finally fit the caliber of your vision.
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You’ll walk away with a framework that aligns every decision — from your website to your offers — with strategic intent.
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You’ll have a comprehensive brand foundation that bridges your purpose with profitability.
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And you’ll own a luxury printed edition that becomes both artifact and instruction manual — a reference for years of intentional growth.
Because at Maison Pence, we don’t build brands — we design systems of meaning.
The Blueprint is where your story becomes structure.
AFTER THE BLUEPRINT
The Blueprint establishes your strategic foundation. The Legacy House brings it to life. Most clients who complete The Blueprint continue into The Legacy House— where strategic architecture translates into visual identity, brand guidelines, and launch-ready collateral. If you're ready for complete transformation from insight through execution, The Complete Architecture unites all three Commissions into one seamless 5-6 month engagement.