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Brands Are Architected, Not Designed
Structural brand architecture for established luxury brands and design-led businesses. At Maison Pence, we build brands the way architects build structures—with foundation, framework, and foresight, not quick-fix visuals or templated websites.
Where others deliver strategy documents, we deliver complete systems: the architecture that holds your brand together and the implementation guidance that shows you how to build with it.
Where most studios deliver a beautiful brand and website, we deliver the underlying architecture they should be built on.
BUILT FOR THE ESTABLISHED
Maison Pence serves design-led, luxury businesses—particularly interior designers, creative studios, and premium professional services—that have outgrown improvisation.
Our work is designed for:
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Luxury product brands and creative studios seeking coherence across collections, offerings, and market presence
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Professional service firms—boutique law practices, wealth management advisors, and consultancies—ready to command premium positioning
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Established businesses typically 3 to 20+ years in operation, with proven revenue and sustainable growth
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Companies at pivotal moments: launching product lines, scaling teams, entering new markets, succession planning, or moving decisively upmarket
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Leaders who understand that brand is not decoration—it is the structural foundation for differentiation, credibility, and lasting market presence
If you are building something meant to endure—something worthy of architectural intention—this is where clarity begins.
The Architecture of Meaning
Every brand is a structure—built from ideas, language, and design.
At Maison Pence, we approach brand strategy the way architects approach space: with clarity, proportion, and purpose. We refine the unseen framework beneath your visuals so that every expression—verbal, visual, and experiential—stands in harmony.
But unlike most strategists, we don't stop at the blueprint.
We provide the implementation systems that transform architectural drawings into livable space—comprehensive playbooks showing you exactly how to build with the strategy we create together. The result is more than positioning. It is a complete brand architecture: structural, systematic, and designed to endure.
THE FOUR COMMISSIONS
Each a deliberate stage in the construction of enduring brand architecture.
The Appraisal
Where clarity begins
Every enduring structure begins with an honest evaluation of its foundation. The Appraisal is a measured, meticulous diagnostic—a 30-35 page assessment revealing where your brand's architecture supports growth, and where refinement will yield lasting clarity.
Investment: $3,500–4,000 Timeline: 4–5 weeks
The Blueprint
Strategic foundation defined
A clear vision requires deliberate design. The Blueprint translates insight into structure: a comprehensive 90-page brand foundation defining your positioning, voice, and messaging—complete with implementation playbooks showing you how to build with it.
Investment: $12,000–15,000 Timeline: 8–10 weeks
The Legacy House
Where architecture becomes visible
The Legacy House translates strategic architecture into complete visual identity: logo systems, brand guidelines, launch collateral, and the marketing architecture that makes your brand visible and ownable in your market. Rooted in structure rather than trend, built to endure rather than expire. We do not design websites; instead, we establish the visual identity and launch architecture that any future website or digital presence should be built.
Investment: $20,000–25,000 | Timeline: 12–14 weeks
The Complete Architecture
Foundation through expression
The full Maison Pence experience—a seamless 5-6 month engagement uniting diagnostic clarity, strategic foundation, and visual expression into one architectural whole. The Appraisal, The Blueprint, and The Legacy House delivered as one comprehensive engagement—from insight through implementation, every detail designed to endure. From there, you can confidently build websites, campaigns, and experiences that align with a coherent, load-bearing brand architecture.
Investment: $40,000–45,000 | Timeline: 12-20 weeks
The Structural Brand Architecture™ Method
Our systematic approach to building brand foundations—transparent, teachable, replicable.
1
Site Assessment
Understand your market landscape, competitive environment, and strategic opportunities
2
Foundation
Architect your mission, vision, values, and positioning clarity
3
Framework
Build your messaging architecture and verbal identity systems
4
Construction
Design your visual identity with strategic intent
5
Stewardship
Empower your team to use and teach the brand internally
This isn't design intuition.
It's strategic architecture.
Many clients first come to us believing they have a “website problem” or a “messaging problem." Structural Brand Architecture™ reveals that the real issue is deeper: the brand itself was never architected for the level you’re operating at now.
STRATEGY YOU
CAN INHABIT
Most brand strategists deliver blueprints you can't execute. Most brand studios deliver beautiful execution with no strategic foundation. Maison Pence delivers both: the architectural blueprints AND the builder's manual that shows you how to build with structural integrity.
Every Blueprint and Complete Architecture engagement includes comprehensive implementation systems—the frameworks that translate architectural drawings into everyday decisions:
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How to use your brand personas in content, marketing, and product development
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How to write in your brand voice across every channel and medium
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How to apply your positioning in competitive conversations and strategic partnerships
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How to make brand-aligned decisions as your business scales
These are not suggestions. They are operational systems—the practical architecture of implementation. This is what 90% of brand studios and strategists don't provide. This is what makes Maison Pence different.
PROVEN METHODOLOGY
Structural Brand Architecture™ is not theoretical—it built Bath Alchemy Lab from concept into an industry-recognized luxury brand through strategic positioning, visual coherence, and systematic implementation.
The same architectural methodology, refined through 20+ years of brand development, now serves female founders in luxury goods, premium services, and established businesses ready to lead with structural clarity.
THE MAISON PENCE APPROACH
ARCHITECTURAL THINKING
Strategy built on structure, not trend. Every decision rooted in your brand's foundational clarity, designed to endure through seasons and market shifts.
IMPLEMENTATION INTELLIGENCE
Comprehensive playbooks that bridge the gap between insight and action—the systems that show you how to build with the strategy we create together.
LUXURY EXPERIENCE
Three printed keepsake books, not digital PDFs. White-glove service throughout your engagement. Brand architecture delivered as artifact and operating manual.
SYSTEMATIC CLARITY
Frameworks designed to scale gracefully as you grow. Structure that supports evolution without losing coherence.
THE HARMONY OF COLOR AND FORM
Drawing on color psychology and architectural proportion, Maison Pence translates strategy into tangible aesthetics.
We align tone, palette, and visual rhythm to ensure every brand communicates with precision and poise—beauty rooted in structure, not ornament.
BEGIN WITH ARCHITECTURE
Every enduring brand begins with structural clarity— the foundation that allows beauty, meaning, and growth to rise in harmony. If you are ready to move from improvisation to intention, from scattered expression to architectural coherence, Maison Pence is where that transformation begins. Before you redesign a website or commission a new visual identity, begin with the architecture that will hold every future expression of your brand.
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