The Appraisal Commission
Where clarity begins.
Every enduring brand starts with structure. The Appraisal is Maison Pence's signature diagnostic — a deep, methodical exploration that reveals how your brand is built, where its foundations are strong, and where its framework quietly falters.
It's not a mood board or a rebrand proposal. It's a strategic brand architecture study designed to uncover the invisible forces shaping perception: clarity, consistency, alignment, and differentiation.
Delivered as a 30–35-page brand assessment book (printed keepsake + digital PDF), this experience turns vague intuition into tangible insight — giving you a clear, data-driven map of what's working, what's not, and what's next.
Who Is This For?
The Appraisal is designed for established businesses who sense something isn't aligned — your messaging feels scattered, your positioning unclear, or your brand no longer reflects where you're going.
Perfect for:
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Businesses preparing for growth, fundraising, or repositioning
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Brands with inconsistent messaging across channels
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Founders who know their brand needs refinement but aren't sure where to start
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Companies receiving feedback that their brand feels "off" or unclear
If you're ready for honest assessment and strategic clarity, The Appraisal is where structure begins.
The Architecture of Assessment
The Appraisal unfolds across seven strategic dimensions—each one revealing a different layer of how your brand is structurally sound or subtly compromised.
We begin with the landscape: where you sit within your market, what forces are reshaping your category, and where opportunity lives in the gaps between what exists and what's needed.
Then we turn to the people: not demographics on a spreadsheet, but the emotional architecture of desire—what your audience craves, fears, values, and how your brand either meets them there or misses the mark.
Next comes the competition: a clear-eyed view of how you're positioned against others, where you blend in, and—more importantly—where white space exists for you to own something distinct.
From there, we assess your current structure: the consistency of your messaging, the coherence of your expression, the places where clarity exists and where confusion quietly drains trust.
The final section is your roadmap forward: prioritized recommendations, immediate actions, and the framework for making brand-aligned decisions in the next 90 days—including guidance for briefing your team and implementing quick wins.
What arrives at your door isn't a report. It's a 30–35-page brand assessment book—printed on premium stock, bound as a keepsake, designed in the Maison Pence visual language of restrained luxury. The kind of document you reference for years, not file away and forget.
Includes: Market analysis with 12–24 month outlook • Audience psychographic & behavioral mapping • Competitive positioning study (3–4 competitors) • Brand structure assessment with SWOT analysis • Strategic recommendations with priority roadmap • 90-day implementation guidance • Team briefing framework • Digital PDF + printed keepsake edition
Investment: $3,500 - 4,000
Timeline: 4-5 weeks from kickoff to delivery
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Weeks 1-3: Research, analysis, and strategic assessment
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Week 3-4: Presentation of findings (digital PDF provided)
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Week 4-5: Printed keepsake delivered to your door
Deliverable: 30-35 page brand assessment book — digital PDF delivered at presentation, printed keepsake arrives within 1 week The investment range reflects scope complexity, industry research depth, and competitive landscape analysis.
Why You’ll Want It
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You’ll see your brand as it truly exists — not as it appears.
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You’ll understand exactly why your audience perceives you the way they do.
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You’ll discover where confusion, inconsistency, or misalignment are silently costing you trust and revenue.
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And you’ll hold, in your hands, a roadmap that transforms intuition into intelligent action.
This is the Maison Pence difference: strategy built like architecture — with foundation, framework, and foresight.
AFTER THE APPRAISAL
The Appraisal reveals what needs to shift. The Blueprint builds the structure to make it happen. Most clients who complete The Appraisal continue into The Blueprint—where diagnostic clarity evolves into comprehensive strategic architecture. If you're ready for complete transformation, The Complete Architecture unites The Appraisal, The Blueprint, and The Legacy House into one seamless 5-6 month engagement.