The Legacy House Commission

Where architecture becomes visible.

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The Legacy House is where your brand finally takes form — the stage where strategic foundation transforms into visual identity and every architectural decision becomes beautifully tangible.

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This is Maison Pence's signature identity and launch framework — a 60-80 page printed and digital visual identity presentation that transforms your strategy into a living, breathing experience.

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Every color, photograph, and touchpoint flows from the architecture we've already built. Nothing is arbitrary. Everything is intentional. This is where your audience stops scrolling and starts recognizing you —

not just this quarter, but for years to come.

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WHO THIS IS FOR?

The Legacy House is designed for brands with strategic foundations in place—ready to translate meaning into visual form, messaging into experience, and architecture into enduring visual identity.

Perfect for:

• Businesses that have completed The Blueprint and are ready for visual expression

• Brands with clear strategy but inconsistent or outdated visual identity

• Companies launching or relaunching with comprehensive brand systems built to last

• Organizations needing complete brand guidelines for long-term team alignment

If you're ready to make your brand architecture visible, ownable, and built to endure, The Legacy House is where strategic foundation becomes visual legacy.

The Architecture of Visual Expression

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The Legacy House is built across five integrated phases—each one translating strategic foundation into visible, tangible, enduring form.  We begin with your visual identity: logo development rooted in strategic rationale, not aesthetic whim. Color systems built on emotional architecture. Typography chosen for hierarchy and meaning. Photography direction that captures not just what you do, but who you are. Every visual decision flows directly from the brand foundations already in place.

Then we codify your brand guidelines: the comprehensive rulebook that ensures what we've built remains structurally sound as it scales. Color specifications across every medium. Typography hierarchy for print and digital. Usage standards with visual demonstrations. Vendor specifications for flawless production. This becomes your team's definitive reference—embedded in the presentation and delivered as a standalone document.

Next comes your launch collateral suite: business cards, letterhead, email signatures, and social media templates—all designed as professional-grade, print-ready files with complete specifications and vetted vendor recommendations. We can coordinate production upon request, or you can take our files directly to print.

From there, we map your marketing and launch architecture: customer journey from awareness to advocacy. Marketing funnel strategy connecting messaging to conversion. A 90-day launch roadmap with prioritized milestones. Content strategy framework across channels. Team implementation guides and vendor briefing templates to maintain consistency as you scale.

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The final phase is your brand architecture summary: the complete structural overview connecting strategic foundation to visual expression. Longevity guidelines for maintaining integrity through growth. Evolution considerations and future-proofing recommendations. Asset management protocols that keep everything organized and accessible.

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What arrives at your door isn't just a visual identity. It's a 60–80-page visual identity book—printed on premium stock, perfect-bound as a presentation-grade edition, designed to showcase your brand at its most refined. Plus a complete suite of print-ready collateral and organized brand assets, all delivered with the precision and care of architectural plans built to last decades, not seasons.

Includes: Complete logo system (primary, secondary, submarks) with strategic rationale • Brand color system with psychology and specifications (CMYK, RGB, Hex, Pantone) • Typography hierarchy with application examples • Photography and imagery direction • Supporting visual elements (patterns, icons, textures) • Comprehensive brand guidelines with usage rules and vendor specs • Business cards with print specifications • Letterhead system (digital and offset templates) • Email signature (HTML and image versions) • Social media template suite (5 platform-optimized designs) • Brand asset library with usage guidelines • Print production guide with vendor recommendations • Customer journey map • Marketing funnel strategy • 90-day launch roadmap • Content strategy framework • Team implementation guide • Vendor briefing templates • Complete brand architecture summary • Asset management protocols • Digital presentation PDF + printed visual identity book + print-ready collateral files

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Investment: $20,000-25,000​

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Timeline: 12-14 weeks from kickoff to delivery

• Weeks 1-2: Strategic review and visual direction planning

• Weeks 2-6: Visual identity development (logo, color, typography)

• Week 6: Design review milestone

• Weeks 7-10: Brand guidelines and collateral design

• Week 10: Design review milestone

• Weeks 10-12: Presentation creation and launch strategy

• Week 12-13: Presentation of complete system (digital files provided)

• Week 13-15: Printed books and materials delivered to your door

Deliverables: 60-80 page visual identity book + brand guidelines + launch collateral — digital files delivered at presentation, printed materials arrive within 2 weeks